Typically, Black Friday is a great time to find rock-bottom prices on fall clothing — including flannels, denim, coats and accessories — as well as televisions and consumer electronics.

Adobe Analytics reports a 7.5% increase in U.S. online sales on Black Friday, driven by price-conscious consumers and mobile shopping. The best-selling categories were electronics, toys and gaming, while home-repair tools underperformed.

Online Black Friday sales in the United States topped a record-breaking $9.12 billion this year, according to Adobe Analytics, kicking off a solid start to the holiday shopping season despite ...

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Gone are the Black Fridays of years ago when customers would stand in line for hours in the middle of the night, or brawls would break out over high demand items. But Black Friday shopping remains a favorite tradition for many, and retailers tried to reward devotees with steeper discounts and other surprises.