Leveraging technology from Emperia, Walmart Realm is designed to gamify the shopping journey by transporting customers to imaginative virtual locations where they can interact with products and play nostalgic games online.

Situated just across a parking lot from a Target in a shopping center filled with big box stores, the updated store features new design elements, such as large department signs, wood-style paneling and decorative blue grills. The store has a bright, clean feel that helps it stand out from other Walmart locations.

Walmart launches a redesigned homepage and app to showcase its massive assortment of products and inspire customers to shop more online. The new experience features live video, social-inspired scroll, and seamless pickup and delivery options.

Walmart on Wednesday launched Walmart Realm, a new virtual home for gamified, immersive shops created in partnership with influencers.

Walmart Realm is a new online commerce experience that features three virtual spaces curated by digital creators and inspired by social media trends. Customers can interact with products, themes and earn rewards in a social atmosphere that blends e-commerce with gaming elements.

Walmart.com introduces two new features to help customers browse, discover and buy home products online. Customers can take a virtual tour of a curated apartment or shop for a complete look with one click.

Walmart Realm is a completely new approach to immersive virtual retail, one that invites customers to interact with Walmart and creators, in an immersive, social atmosphere, ultimately shortening the distance between inspiration and commerce. Visit the Walmart Realm today at: http://walmartrealm.com/. Explore now.

Walmart Realm is a virtual store that lets consumers browse and buy products in three digital environments curated by online creators. The platform, launched in May 2024, is part of Walmart's innovation with e-commerce experiences in the virtual world.

Walmart Realm is a website that lets users shop digital doubles of select products sold at real-life Walmart stores via virtual bazaars inspired by fantasy worlds. The platform is part of Walmart's metaverse strategy to reach younger customers and sell physical goods in virtual spaces.