Google Analytics helps you understand your customers across devices and platforms, and improve your marketing ROI with machine learning and integrations. Learn how to use Analytics features, see success stories, and access resources.

Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. [2] Analytics also entails applying data patterns toward effective decision-making.

Discover a collection of custom solutions and templates for Google Analytics to enhance your data analysis and reporting.

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can...

Analytics helps you make informed decisions to your business challenges through the collection, manipulation and interpretation of data. Today's modern analytics are predictive, self-learning, and adaptive to help you uncover hidden data patterns faster and with precision.

Learn what data analytics is, how it differs from data science, and what types of data analysis exist. Find out what skills and tools you need to become a data analyst, and explore the career prospects and market growth of this field.

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.

Data analytics is the process of collecting, transforming, and organizing data in order to draw conclusions, make predictions, and drive informed decision making. The field encompasses data analysis, data science, and data engineering. In this article, you'll learn more about what data analytics is, how its used, and its key concepts.

Data and analytics improve decision outcomes and can unearth new questions, innovative solutions and opportunities. Learn what data and analytics is and why it is important.