Learn how to distribute apps, games, and sticker packs on the App Store using various business models and tools. Explore the features and opportunities for each platform, access analytics and marketing resources, and get support from Apple.

Learn about the App Store, an app marketplace developed and maintained by Apple for iOS and iPadOS devices. Find out how it started, how it evolved, and what controversies it faced over the years.

Explore the powerful and intuitive apps designed by Apple for Mac, iPad, iPhone, Watch, and TV. Find apps for communication, creativity, productivity, exploration, and more.

Learn how to find, buy, download, and share apps in the App Store app on your iPhone. See featured stories, games, tips, and offers, or browse by category and search.

Learn how to get apps, Safari extensions, and Apple Arcade games on your Mac. Find out how to protect your privacy and see an app's privacy policy before you download it.

Learn about the latest features and updates for promoting your app or game on the App Store, such as win-back offers, offer codes, custom product pages, and more. Discover how to use new StoreKit views, test In-App Purchases, and access advanced commerce APIs.

Learn how to use the App Store features to help people discover and engage with your app or game. Watch videos on in-app events, custom product pages, product page optimization, offer codes, and subscription strategies.

Updates and Search. Search has been enhanced to include the editorial content found in Today, Games and Apps. The Updates tab will allow customers to quickly see what has changed in their favorite apps and games with the latest update, and Search has been enhanced to include the editorial content found in Today, Games and Apps.