Learn about App Store business models and features, creating a great product page, localizing your app, offering in-app purchases, measuring your app’s success, and more. View articles

Learn how to design, review, and market your app for the App Store. Find best practices, case studies, and resources for app review, marketing, human interface, Apple Wallet, Apple Pay, and more.

Manage all aspects of your app, App Clips, in-app purchases, and customer reviews in the App Store.

The App Store lets you build an app once and distribute it to 175 stores around the world in over 40 languages. You get automatic access to a user base that confidently purchases content through the safe, seamless buying experience of the App Store.

Learn how to distribute apps worldwide using the App Store, a platform that offers various business models, marketing opportunities, and powerful tools. Find out how to access App Store guidelines, analytics, and support for your app development.

Learn how to manage versions of your app that are available in App Store using the App Store Connect API. Find topics, objects, and data types for creating, modifying, deleting, and reading App Store versions.

Learn how to manage your apps in App Store Connect using the Apps resource and its related objects and data types. Find and list apps, get and modify app information, and access app metadata, price schedules, reviews, and more.

Learn how to use the App Store Server API to manage your customers' in-app purchases from your server. Find out how to authorize requests, get transaction and subscription status, send consumption information, and more.

Learn how to submit versions of your app to App Review using the App Store Connect API. Find topics, objects, and resources for creating, deleting, and managing review submissions.