To replace the discontinued Sierra Mist (R.I.P.), PepsiCo rolled out its new celestial lemon-lime soda in January 2023: Starry. Per CNN, the company's internal research showed that "demand for lemon-lime flavored soda has never been greater."

Sierra Mist was always in a precarious position, fighting an uphill battle since its debut a quarter of a century ago. With Sprite swallowing up the market share on lemon-lime soda and its use of bonafide hip-hop acts like Nas and A Tribe Called Quest in its marketing, Coca-Cola's spinoff drink has a lot of cultural cache, too.

PepsiCo introduces Starry, a new lemon-lime soda, to compete with Sprite. Find out how Starry tastes compared to Sierra Mist, which is being phased out.

In 2021, Sierra Mist was barely outpacing Keurig Dr Pepper's 7-Up with a roughly $1 billion yearly market share. Sprite's success eclipsed both brands combined, with about $6 billion in annual...

It’s replacing Sierra Mist, a 24-year-old brand that has failed to gain traction against market leader Sprite, which is owned by main rival Coca-Cola (KO). Pepsi’s internal research showed ...

PepsiCo is ending its soda brand Sierra Mist and releasing a new Sprite rival, a lemon-lime soft drink called Starry.

Sierra Mist. The new caffeine-free lemon-lime flavored soda is on shelves now in regular and Zero Sugar versions. Starry is a "great-tasting soda bursting with lemon lime flavor that delivers...

PepsiCo is replacing Sierra Mist with Starry, a new lemon-lime soda. Starry has a "more balanced, cleaner, crisp finish than Sierra Mist," a spokesperson told Insider. The beverage serves as a...