1. What is Marketing? — The Definition of Marketing — AMA

    https://www.ama.org/the-definition-of-marketing-what-is-marketing/

    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

  2. Marketing - Wikipedia

    https://en.wikipedia.org/wiki/Marketing

    Marketing is currently defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". [14] . However, the definition of marketing has evolved over the years.

  3. What is Marketing, and What's Its Purpose? - HubSpot Blog

    https://blog.hubspot.com/marketing/what-is-marketing

    Marketing is the process of getting people interested in your company's product or service. This happens through market research, analysis, and understanding your ideal customer's interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.

  4. Marketing in Business: Strategies and Types Explained - Investopedia

    https://www.investopedia.com/terms/m/marketing.asp

    Marketing refers to the activities a company undertakes to promote the buying or selling of its products or services. Marketing includes advertising and allows businesses to sell products and...

  5. What Is Marketing? Definition, Benefits, and Strategies - Cyberclick

    https://www.cyberclick.net/marketing

    Learn what marketing is, how it can benefit your business, and what types of strategies you can apply. Find out the 4 Ps of marketing, the most important digital marketing skills, and how to optimize your campaigns with Cyberclick.

  6. Marketing: What Is It and Why Do Companies Need It?

    https://www.coursera.org/articles/marketing-is

    Marketing is a way to promote brand awareness and create leads, which can become sales. Several strategies include digital marketing, where a company markets through Instagram, Facebook, Google, and its website. To generate leads, the company may run quarterly campaigns on these channels.

  7. What Is Marketing? Basics of Marketing & Types - Built In

    https://builtin.com/marketing

    Learn what marketing is, why it's important and how it impacts business success. Explore different types of marketing, such as digital, social media and content, and discover marketing careers and salaries.

  8. 1.1 Defining Marketing – Principles of Marketing - Open Textbook Library

    https://open.lib.umn.edu/principlesmarketing/chapter/1-1-defining-marketing/

    Define marketing and outline its components. Marketing is defined by the American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 1.”

  9. Marketing Strategy: What It Is, How It Works, and How to Create One

    https://www.investopedia.com/terms/m/marketing-strategy.asp

    Learn what a marketing strategy is, how it works, and how to create one for your business. A marketing strategy covers the four Ps of marketing: product, price, place, and promotion, and communicates a company's value proposition and competitive advantage.