The Adidas logo is one of the many emblems in the world with an interesting history. Today, the three stripes of this iconic symbol are so well-known, it’s difficult to imagine Adidas once actually purchased its brand identity from another company.

The Adidas logo was first changed in 1949, where “Dassler” was replaced by “Adolf Dassler” along with the words “Adidas” and “sportschuhe” in the lower part of the logo. Unexpectedly, the story of Adidas’ final adoption of the three stripes starts in Finland.

Learn how the Adidas logo evolved from three stripes to a trefoil to a mountain, and what each version symbolizes. Discover the font, color and meaning of the Adidas logo and its history since 1924.

The Adidas logo is recognizable around the world, regardless of language or culture. As an iconic brand with deep historical roots, it deserves its reputation. Adidas has grown from a small local sportswear provider in rural Germany into one of the world's top sneaker and athletic wear providers.

Adidas AG is a German athletic apparel and footwear company based in Herzogenaurach. It is one of the world's largest sportswear brands, with Nike being the only brand more popular than Adidas. Adidas' roots go back to 1924, when brother Adolf "Adi" and Rudolf "Rudi" Dassler formed a company...

Learn about the evolution and meaning of the Adidas logo, from its origins as a shoe factory to its global sports brand. See the different versions of the logo, from the clover leaf to the three stripes, and download PNG files.

Adidas has many logos in its rotation today, so there isn’t one, singular logo for the company. Their logos are as dynamic as their brand. The most well-known of all Adidas logos would be their Performance logo (once called the EQT, or mountain logo) which unites all elements of the brand.

The Adidas logo has come a long way since its humble beginnings in a small laundry room in Germany. From the original design featuring the Dassler name and a bird wearing a boot to the modern, stylised version we see today, the Adidas logo has become an instantly recognisable global symbol.

The Adidas logo as we know it today was designed in the early 2000s and features a circle crossed by three curvy lines. Meaning behind the Adidas logo Initially, Adidas added stripes to its running shoes to make them more durable.